A dollar amount

by admin on March 15, 2011

What makes a charity fund raiser successful?

You want to reach your target and earn enough money to justify the cost of the event, of course, but there’s more to it than that. Many organisations find that their supporters are happy to purchase an event ticket at a price of $100 or more to attend an evening in support of a cause they truly support, but with that event ticket comes certain expectations. While your guests want to help you with their donation, they want a degree of luxury in return!

Choice of venue is imperative. Upscale and unusual locales help justify the price of entry, but you can also spend less if you are creative and willing to decorate and cart in amenities. Consider fun spaces:

  • Museums
  • Zoos (if there is sufficient space, so dinner is not marred with animal smells)
  • Parks
  • Very fine homes (if you can find a wealthy supporter willing to host)

Consider the members of your group. What sort of thing would amuse or intrigue them? Might any of them has possession of a large space you could transform for a single evening. A truly unusual venue will help you sell more tickets to the event. A space usually off-limits to the public may gain you new supporters who are willing to but tickets simply to see backstage, behind-the-scenes, or into a usually secret building.

As for food and entertainment, not for profit organisations can often find people to donate upscale experiences. Once again, to justify the price of admission, you want truly scrumptious meals and talented musician. If your supporters are not prone to dancing, perhaps a comedian would be willing to serve as an emcee and keep the night lively.

Of course, while you do hope to earn a certain amount from ticket sales, you’ll want to make your event a real success with multiple options for donating. A cash bar is one way to earn more money, but an open bar can be even more effective if paired with other events:

  • Silent auction
  • Prize draw
  • Casino night
  • Carnival games

Once again, it’s important to know your group. Will publicly praising big spenders motivate others to up their donation? Will they enjoy fun and games in exchange for their money, or would they prefer an honest, intelligent, and heartfelt plea (perhaps a Power Point presentation highlighting your work, with moving images of whatever you wish to help) to write an additional check?

Create an appropriate atmosphere for your guests and start printing tickets to your next charity fundraising success.

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A Word from Your Sponsor

by admin on February 15, 2011

Can corporate sponsorship boost event ticket sales?

Indeed it can. Entering into a partnership with a business or organisation whose values match your own is an excellent way to increase your marketing reach without increasing your marketing budget. Done correctly, it create a mutually beneficial relationship in which both parties receive advertisements, usually withing spending more money than they normally would spend.

Choose a partner that suits your event. If it is a small, local event, approach local business owners. Larger events may enter into an agreement with larger corporations. Either way, make sure the business is one that you want to be associated with. Do their products tie into your event? Does their reputation match your own?

You can offer your sponsor free advertising space: you’ll already be printing your own products and creating your own online campaigns, so it’s simple to add sponsor logos or messages to these materials. Similarly, your sponsor should be willing to add the details of your upcoming event to some of their marketing messages. If the sponsor’s business is willing to act as a box office to sell tickets to your event, it can increase your reach and help the sponsor boost traffic to their business.

Another example of a positive relationship is a product tie-in. Perhaps you can offer a discount to individuals who purchase your sponsor’s product. Your event tickets can come bundled with certain products, or you can provide the discount when they bring some proof of purchase to you. This can increase sales for everyone!

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All Together Now

by admin on August 24, 2010

Planning a charity event? The perfect combination of charity, venue, sponsor, and entertainment can benefit everyone involved, long after the event ends. Here’s how:

Your charity stands for something. You know what it is, and so do your supporters. Your event should earn money for your charity through Event Ticket sales, and it should entertain your supporters, but it should also attract new supporters, provide exposure for those who give generously of their time, and, if you are clever about it, really benefit your sponsors as well.

Rather than renting out a hall, perhaps you can make a deal with a popular local venue. Do you already have a relationship with a particular pub? Is it located in the centre of things, near foot traffic and other night spots? Ideal! Rather than paying the full fee to rent a space and hire people to serve drinks, you can hold your event in a pub. They’ll benefit from increased drink sales during your event. If you’ve chosen a good location, you and the venue can benefit as passersby see there is something special going inside and decide to check it out.

If you can find performers that support your charity or relate to it, they may be persuaded to donate the evening’s entertainment in exchange for the exposure. New bands may be happy to perform, but think outside the box. Does your charity help animals? Perhaps you can work with the local human society. An animal fashion show or an adoption event may help everyone. Consider who can help, and how they might benefit.

As for sponsors, many local business are happy to donate their name and their goods to worthy charities. It’s wonderful exposure and good business. Selling Raffle Tickets with Event Tickets can help them earn more money and increase traffic to their shops. Simply being affiliated with your group can earn them goodwill, and, of course, their charitable donations should decrease their tax burden.

So, before you plan your next event, consider all the people you could be helping, and then plan accordingly.

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