Have you held the same annual event for years? Decades? If you can’t decide which is looking greyer, your decorations or your guest list, it could be time for rebranding. Finding clever ways to repackage your organisation’s old meeting can keep your current members engaged while helping you recruit new members. Done correctly, even an older group can draw the interest of a younger audience, ensuring continual success in its mission for some time to come.
Selling Event Tickets and raising donations keep your mission alive. If you’re not selling Event Tickets and raising donations, it’s time to try something new.
Your best bet for breathing fresh life into that old gathering is to try new things. Have you let the same catering hall for 20 years? Try a fun new venue. Local museums or zoos, for instance, often let space after hours, turning your event into something magical and lovely. What about the food? Perhaps there is a hot new caterer in town. The same goes for the musical entertainment. Just because you’ve always done things the same way doesn’t mean you have to keep doing them. There may be some vocal detractors who want to keep things the same, but look at your numbers. If attendance has declined year after year, perhaps you are giving those voices too much power. Shake it up and see if you don’t sell more tickets.
If you’re advertising the event in the same old way, using the old mailing list and a familiar design on the invitations, or only reaching out to active members through newsletters or phone trees, consider opening your group up to the possibilities of the modern world. Are you using email marketing, social networking, blogs, and forums to share your message? Why not? In the last 10 years, some extremely effective meetups for political and social action have been communicated only through text messages. Don’t be afraid to try something new and get the word out. Ticket sales don’t improve if no one knows about your event.
If all this seems scary, have no fear. Somewhere in your circle of acquaintances, there is a teenager who’s ready to help get you up to date. Or, you can use trend trackers to learn about popular food, music, and activity. Yahoo or Google can provide you with minute-by-minutes updates so you can learn about what’s cool without ever leaving your desk.
If your numbers are down, pick them up. If interest has dwindled, give it a shake. If you want to sell Event Tickets to a new market, try something new.
by admin on June 30, 2010
If you’re not advertising Event Ticket sales on Facebook, you’re going to be left behind.
Odds are, your customers are using social networking, seamlessly intermingling their lives with those of their friends and their favorite businesses. Groups at the fore of technological savvy are offering their top customers special deals on-line, along with extras such as behind-the-scenes images, industry secrets, and amusing tidbits.
Creating your own Facebook page is a snap. All you need is an email address and a decent photograph. The site will prompt you to add all the information you need, including your brick-and-mortar address, the URL of your homepage, and other contact information. You can then make your page anything you want it to be. Consider what you have to offer potential customers, and put that information out there! Update at least once a day (but don’t update too many times a day, as that can get annoying). Keep your updates short, to the point, and interesting.
If you’re selling Event Tickets, you can offer tantalising details of the upcoming event, including photographs and even video footage. Audio files are a nice touch if your event will involve live music. Announce new acts as they’re booked, and let everyone know what your event will offer, so they can plan accordingly.
Facebook helps you advertise your page to other Facebook users, and you can send out mass emails to encourage your customers to “like” you. Don’t forget to add the link to your profile to your homepage and mailings. Let everyone know you’re on Facebook. If you’re selling Event Tickets online, you can easily add a link to your virtual box office to create extra impulse sales based on your status updates.
Create an online presence in a vibrant format and watch your Event Ticket sales soar!
More people than ever are actively concerned with their impact on the environment, and that presents you, the event planner, with a unique opportunity. You can do you part to help the planet and add an extra dimension of appeal to your festival, meeting, party, or event, by creating a green focus. It’s not that hard, and it could help your event ticket sales!
Don’t Buy Garbage!
One of the easiest things anyone can do for the environment, whether they’re planning a 5000 person affair or staying home by themselves, is to reduce or eliminate dependence on disposable plastic items. Every year, about 250 billion pounds of plastic pellets are produced, and every year, we throw a vast amount of that plastic into the trash. Even recycling takes energy, but you can reduce your event’s impact. Instead of small plastic water bottles, consider large vessels. Don’t use disposible plastic utensils, cups, or plates. If you can’t afford the real thing, find alternatives: paper cups and plates instead of Styrofoam, paper cutlery instead of plastic (yes, this exists, and it’s typically stronger than the plastic cutlery).
Printing Friendly Tickets
Consider your printing needs. Many upscale printers do not use recycled paper because it decreases the quality of the product, but you may be able to find a printer that does offer a source of recycled paper. If you can’t find the right printer, perhaps you can choose a lower print quality and print your own event tickets on any paper you choose. Or, see if you can’t find a printer that uses renewable energy sources or other environmentally friendly practices.
The Source of Your Power
The same goes for your venue. Many businesses now proudly announce that they are powered, in part or in total, by alternative and sustainable energy sources: solar, wind, hydroelectric, or geothermal, depending on what part of the country you live in. Ask around! If you find the right venue, one that shares your concern for the environment, let people know.
Do all that you can to green your event and you may sell more tickets to those impressed by your commitment. You can feel good about the steps you’ve taken and you can announce to the world that you, your organization, and your event, are pro planet Earth!
by admin on April 13, 2010
The well-organised organiser has all the data at her fingertips! How many tickets are available? How many have sold? How many remain? What percentage of those who bought tickets actually attended? You need this information:
- For tax purposes
- For general bookkeeping
- To determine the success of your event
- To determine the efficacy of your publicity
- To plan future events
When you print your own Event Tickets online, it’s easy to keep track. Safe, secure, individual numbering on the body of the Event Ticket as well as on the ticket stub takes you halfway there. You determine the run of numbers available, and basic mathematics takes care of the rest.
For General Admission or festival seating, your box office can sell sequentially. A glance at the lowest available ticket number can instantly tell you how many you’ve sold and how many are left. Even if you employ a team of sales professionals or volunteers, assigned individuals a particular run of numbers allows them to make their own calculations.
At the door, be sure to tear off the perforated ticket stubs. You can count them later to determine how many people attended. If you’ve kept really clever records, you can match ticket numbers to supporters’ names and learn who precisely was there, and, by elimination, who paid the entry fee and then stayed home!
by admin on March 23, 2010
It’s not enough to plan the event of the season. The world’s greatest caterer, the most impressive venue, and the most amazing band anyone’s ever heard are all for naught if you don’t start selling Event Tickets! And even if you are selling Event Tickets, you probably want to sell more. Ideally, you’d like to sell out, so that your event achieves maximum capacity, you must turn people away at the door, and everyone plans in advance so that they don’t miss next year’s event.
How are you going to achieve this?
If you are already affiliated with a theater, of course you will sell Event Tickets through the box office. If your organisation hosts regular meetings, you will sell Event Tickets there. Most likely, you already have a website, and your webmaster can help you add an application so that interested parties can buy Event Tickets online. But don’t just wait for customers to come to you!
Reach out to the community. If you have a sales team or willing volunteers, arm them with booklets of Event Tickets and see what they can sell. Perhaps they can call supporters on your mailing list, or venture out to places where supporters may gather. They can attend fairs or sporting events (with permission from the venue), talk about your event and sell tickets that way. In some cases, you may like them to go door to door.
Be sure to spread the word so everyone knows about your event, and is aware that Event Tickets are for sale. Announce is in press releases, web forums, and with Poster, Flyers, and Invitations. Start selling those Event Tickets any way you can, then look forward to a packed house and a successful and memorable event!
