Great Event Ticket Sales Start with Great Planning

Last week we discussed the initial phase of planning your fundraiser, but before you can start selling tickets to your big primary school fete, you’ll need to create the magical world of the fete on paper, sketching out all the important details.

Step 3: Advance Planning

Some big things to think about:

  • Location: Knowing which activities you wish to include and how many tickets you expect to sell allows you to determine how much space you need. If your fete won’t fit on the school grounds, you’ll have to find a bigger space!
  • Insurance: Be prepared for any eventuality. You may need to purchase additional insurance to the school’s coverage for this event.
  • Electricity: Play it safe. Hire a qualified professional.
  • Rides: There are plenty of companies to choose from. Do your research and book well in advance. Remember, other schools are planning their own fetes.
  • Entertainment: An emcee will help keep the program moving. Showcase your kids’ talents, local groups, emerging bands, and anyone else who can hold the students’ interest. They may like to see a demonstration by firefighters, martial artists, or acrobats.
  • Publicity: Let the world know! Print posters and flyers, send out print invitations, and send press releases to local papers, radio stations, and televisions stations. Post frequent reminders on your website, email newsletter, and social networks.
  • Tickets: You can print your event tickets in advance and sell them in the days leading up the fete as well as at the gate. You can print raffle tickets as well, and even food and drink tickets, to keep accounting simple.
  • Security: Find trustworthy people to man the gates, count the money, and keep the fete safe and fun.
  • Games: What sort of booths will you include? Games of chance and skill for all ages help increase your take. You can hire a company or create them yourself.
  • Food: Whether you hire outside vendors or cook it yourself, a fete requires lots of food, which helps you earn more money. Think fried and sweet!
  • First Aid: Accidents happen. Be prepared.

Step 4: Attract a Sponsor

Find a local business willing to underwrite your fete in exchange for some free publicity. Do any parents own restaurants or shops willing to donate food or prizes? Are there businesses near the school? Perhaps a local politician would be willing to help you. You can add their names and logos to all your printed publicity.

You can also increase the power of donations with a raffle. Use money to purchase prizes, or use interesting donations as prizes. Print raffle tickets and sell them in advance, and up to the day of the fete.

Don’t forget to thank everyone who helps out. Having children hand write thank you notes is a lovely idea.

Next week: Momentum

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Planning, Ticket Sales, Execution, and Success for School Fundraisers

A seasonal school fete may be a longstanding tradition in your community, or perhaps your school has never attempted this popular event. Either way, count on positive feedback from the students when you announce that you’ll be selling tickets to the festival of the year.

More than any other school fundraising event, your fete for education requires long and careful planning, but the payoff can be tremendous. Imagine creating an event to which you’ll sell hundreds of event tickets, along with ride tickets, game tickets, food tickets, drink tickets, translating into much needed funds for the organisation, along with hundreds of happy children.

Doing it right takes months of planning, so begin now and ensure a smooth and well-organised fete.

Step 1: All Aboard!

You can’t do it alone. Find like-minded individuals who are willing to commit the time and energy amongst the P&C. You’ll need to work closely with the Parents & Citizens Association, naturally, but you’ll need to form a Fete Committee to look after the details.

Make sure that all the participants are aware of the level of commitment required and able to stick with you through to the end. Let them know what will be expected and listen when they tell you what they are able to contribute.

What details are required to start?

Your Goal: Everyone on the committee should agree on certain aspects of the plan. How much money do you wish to earn, where will that money go once you have it, and what message do you wish to spread about your school through the medium of the fete?
The Date: Find out what other major events might be going on each weekend, including sporting events, fetes at other schools, or large community celebrations. Many people like to hold their fetes in May, but consider how much more interest you will get if you choose an unusual time in which nothing else is going on.
A Theme: Have some creative fun, taking into account the interests of your students. Do they love animals? Fantasy novels? Music? Sports? It can be nice to let the children choose the theme (from a list of appropriate topics that you’ve generated in advance) with a secret ballot.

Step 2: Division of Labour

Everyone should have a role to play. It keeps people from stepping on one another’s feet, and ensures that certain jobs aren’t forgotten. The three people who are willing to make the biggest commitment should be responsible for the biggest jobs:

Fete Convenor to act as chair, liason, and mediator
Fete Secretary to document decisions and complete the handover book
Fete Treasurer to handle money and keep accurate financial records

Beyond that, you’ll have to take account of how many volunteers you have, and what work needs to be done. Some suggestions for committees:

• Set up
• Clean up
• Security
• First aid
• Hiring
• Publicity
• Photography
• Entertainment

As soon as your crew has their marching orders, create a directory with names, jobs, phone numbers, and emails to facilitate communication.

Next week: Details, Details

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A Word from Your Sponsor

by admin on February 15, 2011

Can corporate sponsorship boost event ticket sales?

Indeed it can. Entering into a partnership with a business or organisation whose values match your own is an excellent way to increase your marketing reach without increasing your marketing budget. Done correctly, it create a mutually beneficial relationship in which both parties receive advertisements, usually withing spending more money than they normally would spend.

Choose a partner that suits your event. If it is a small, local event, approach local business owners. Larger events may enter into an agreement with larger corporations. Either way, make sure the business is one that you want to be associated with. Do their products tie into your event? Does their reputation match your own?

You can offer your sponsor free advertising space: you’ll already be printing your own products and creating your own online campaigns, so it’s simple to add sponsor logos or messages to these materials. Similarly, your sponsor should be willing to add the details of your upcoming event to some of their marketing messages. If the sponsor’s business is willing to act as a box office to sell tickets to your event, it can increase your reach and help the sponsor boost traffic to their business.

Another example of a positive relationship is a product tie-in. Perhaps you can offer a discount to individuals who purchase your sponsor’s product. Your event tickets can come bundled with certain products, or you can provide the discount when they bring some proof of purchase to you. This can increase sales for everyone!

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Jazz it up!

by admin on January 20, 2011

Are you a starving artist or a struggling musician? If you’ve devoted your life to creative pursuit, it can often be difficult to shift gears and turn your attention to the making of money, but, no matter how much your music sustains you, you still need money to live. Independent artists who are in any part responsible for enticing fans to attend their concert can take a few simple steps to start selling more event tickets.

Consider this: if you have fans, they’re already interested in buying concert tickets. Your fans like you and want to hear you play. So, are you doing enough to give them what they need? The best motivation for true supporters to attend your shows is advance knowledge.

You don’t need an expensive advertisement campaign. Rather you need to focus your efforts. Those fans who wish to purchase event tickets to hear you play: where are they?

  • Record stores
  • Dance clubs
  • Concert Venues

Think about where they’re likely to be found, and invest a little money in some eye-catching Posters or Flyers. You’ll get the maximum return in tickets sold for the minimum investment. For a few dollars, you can reach hundreds of people.

More that likely, your fans are also on Facebook and Twitter. Are you? If you haven’t created a Facebook fan page and begun reaching out to your existing fan base while creating new listeners, go do that right now!

If you do have a fan page, make sure to communicate regularly, at least once a week, although once a day is better. Don’t overdo it, but do make sure to offer a few posts reminding people of upcoming concerts, letting them know when and where they can buy tickets, along with all the details about the upcoming concert. Some bands report that these Facebook posts are the number one motivator in selling concert tickets!

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Printing Tickets: 2011 in Event Kits

by admin on January 11, 2011

You’re planning something big this year. Whether it’s the largest fundraiser your organisation has ever seen, a spectacular theatrical production, a big party, or a small concert, if you want to advertise, monetise and organise your event, professional print products can make all the difference in the world.

Spreading the word with posters and flyer hung about town is a good start. If you have an extensive mailing list, customised invitations sent to likely participants really helps sell event tickets. However you wish to spread the word, you can print these products online, choosing the perfect design to complement your theme or your values.

Drink tickets and raffle tickets can be printed to match your event publicity, plus, they’re a simple way to turn any affair into a money-maker. With just a few donated prizes, you can earn lots of extra money by selling raffle tickets. Selling drink tickets is a good way to make a few extra dollars, as well. You can even sell them in advance.

Of course, you’ll need event tickets, and printing these to match your event collateral is simple when you choose a ticket printing company that offers free designs and ticket templates. Just enter your even information into the blank fields and the printer will do the rest, even shipping those tickets right to your door. So start planning now for the upcoming year. Get all your printing done fast, professionally, and affordably.

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Every Day It’s Getting Closer

by admin on December 18, 2010

Christmas is coming!

As a child, you anticipated the parties and presents. As an adult, you may find yourself overwhelmed with the details. Particularly if you’re selling tickets to a Christmas party, New Year’s celebration, or other seasonal event, you’re so busy talking to caterers, musicians, and professional Santas that actually selling those tickets takes a back seat to planning.

Yet, you must sell those Event Tickets if you hope to have a party. Here are some simply steps you can take to help generate more interest in your event and sell more tickets.

  • Print and mail Invitations (it’s not too late!).
  • Create an event page on Facebook. Ask guests to RSVP online.
  • Print and hang Flyers and Posters where potential guests may congregate/
  • Create a logo for the event, have it printed on Stickers, and distribute them everywhere.
  • Leak some of the exciting details to generate extra buzz for word-of-mouth advertising.
  • Using chalk, leave intriguing messages on sidewalks and walls.
  • Create a short video advertising your event. Post it online and share the link.

Creating a page with a unique URL dedicated just to your event helps you help your guests. It’s easy for you to share that link, and, as long as you include all the important details on your page, people will be able to learn everything they need to know about your party in one place.

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All Together Now

by admin on August 24, 2010

Planning a charity event? The perfect combination of charity, venue, sponsor, and entertainment can benefit everyone involved, long after the event ends. Here’s how:

Your charity stands for something. You know what it is, and so do your supporters. Your event should earn money for your charity through Event Ticket sales, and it should entertain your supporters, but it should also attract new supporters, provide exposure for those who give generously of their time, and, if you are clever about it, really benefit your sponsors as well.

Rather than renting out a hall, perhaps you can make a deal with a popular local venue. Do you already have a relationship with a particular pub? Is it located in the centre of things, near foot traffic and other night spots? Ideal! Rather than paying the full fee to rent a space and hire people to serve drinks, you can hold your event in a pub. They’ll benefit from increased drink sales during your event. If you’ve chosen a good location, you and the venue can benefit as passersby see there is something special going inside and decide to check it out.

If you can find performers that support your charity or relate to it, they may be persuaded to donate the evening’s entertainment in exchange for the exposure. New bands may be happy to perform, but think outside the box. Does your charity help animals? Perhaps you can work with the local human society. An animal fashion show or an adoption event may help everyone. Consider who can help, and how they might benefit.

As for sponsors, many local business are happy to donate their name and their goods to worthy charities. It’s wonderful exposure and good business. Selling Raffle Tickets with Event Tickets can help them earn more money and increase traffic to their shops. Simply being affiliated with your group can earn them goodwill, and, of course, their charitable donations should decrease their tax burden.

So, before you plan your next event, consider all the people you could be helping, and then plan accordingly.

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Bravo!

by admin on August 10, 2010

Live theatre is still around. You know it, I know it, but does your community know it? Depending on how you’re marketing your local troupe or community theatre, your publicity may be going under the radar of the public, resulting in lower ticket sales at your box office. You need a combination of old methods and new devices to truly market performance art. Your audience is out there; you simply need to ensure they can find you before you start selling them Event Tickets.

Selling Event Tickets is a major concern for the vitality of your theatre. Properly pricing your Event Tickets is important. In a bad economy, consumers are looking for inexpensive escapes, and your play or performance can provide that. Consider offering pricing tiers: charging less for less-desirable seats; offering student, senior, and military discounts; or find a partner and sponsor who will help you create a deal wherein you sell discount seats if customers buy your partner’s product.

Don’t forget social networking and online marketing. Your fans are online, and you should have a Facebook page, a website (with online box office), an email newsletter, and a blog. Use these forums to communicate with theatre lovers, offer special deals, and create a virtual community around your theatre. Hanging Posters about town or taking out an ad in the local paper may still garner some attention, but a strong online presence is the best way to capture the minds and hearts of the younger generation. The best thing about the Internet is that you can turn it into almost anything you want it to be. How are you going to sell more theatre tickets?

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Tiers of a Promoter

by admin on July 29, 2010

Event Ticket sales are complicated, and no two events are the same. In many cases, no two Event Tickets are the same. If you offer reserved seating, for instance, it may matter very much to your customers which seat number they receive. The difference between the dead center of the arena and a spot behind a post can really add up. Your customers may be willing to pay more to get more.

Conversely, you may be losing sales if you are not offering tiered levels of entry. Students, artists, and other cash-strapped fans probably can’t afford full-price, but, if you offer them a scaled experience, they may happily pay a reduced fee to enter, even if that means reduced access.

Consider offering:

  • 1, 2, or 3-day passes to a long event
  • Different prices for floor, mezzanine, and balcony seats
  • Extra privileges for VIP ticket holders
  • Discount seats for students, military, children, or the elderly

Consider also creating special Event Tickets for special groups:

  • Media passes that provide special access for reporters who can provide publicity
  • Promotion passes for contest winners who will have backstage access and other privileges
  • Color-coded passes for vendors, volunteers, staff, security, and others behind the scenes

While this latter group may not affect ticket sales (although it may, if you get good press from a blogger or someone who has won your contest), it will help you keep the event organised and secure. Issuing multiple levels of Event Tickets for multiple levels access allows you to determine at a glance who belongs where, or who does not belong at all.

So don’t cry over spilled event sales. Create a method to tier your ticket sales and open the event up to new levels of success.

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Ease of Use

by admin on July 13, 2010

When you’re planning your event, do you plan on making it easy for your guests to obtain their tickets?

After you’ve dealt with the venue, the band, the caterer, the florist, the marketing, and the mailing list, are you making it difficult for potential attendees to actually purchase Event Tickets? Of course, not every organisation has its own dedicated box office, but that’s no reason to make it hard on your supporters. If Event Tickets are only available through snail mail, or at club meetings, during a limited number of hours during the business week, or, worst of all, only at the door, you may be missing out on powerful advance ticket sales.

Modern event organizers use all the tools at their disposal. Sell Event Tickets:

  • Through their own website (leaving links all over the web to direct customers back to the right URL)
  • On an online ticket sale site
  • At local businesses
  • In conjunction with other types of sales (by joining forces with a box office or other business)
  • Door to door, over the phone, and through other types of direct contact
  • At festivals and other events where interested parties will be present

Don’t forget to set yourself up to accept any type of payment. If you can only handle cash, you may be losing out: some customer may truly want to purchase tickets to your event but be limited to paying by credit card, debit card, or personal cheque. If you can’t accept these payments, you could lose a sale! Isn’t the small fee you may pay a credit card company worth the extra sales? Offering multiple ways to purchase tickets lets you make multiple sales.

Advance ticket sales help you maintain your peace of mind. If you can sell your quota of tickets before the doors open, gate sales are simply gravy. If you only sell Event Tickets on the day of your event, you may find yourself worrying about how many people will attend when you have more important things to worry about, like running your event!

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