Plan Your Event with Social Media

by admin on April 15, 2014

Social Media is great for looking at cat pictures, taking quizzes to find out what character you are, or getting into arguments with strangers. But it can also be incredibly useful if you’re planning a big event. Let’s take a look at how.

Facebook: More and more, Facebook is becoming a place to share links and get information on businesses and organisations. So this is a great place to look at pictures from events thrown by other local organisations. Not only should you like or follow other organisations to build community, but you should be aware of their event pages, too. This way you can get more information on upcoming events and take a look at pictures when they’re posted. Make sure to like their links and updates so you can see their information as it comes up.

Twitter and Instagram:  While these two sites are very different in terms of posting — Twitter relies on 140 characters typed while Instagram posts pictures — they both rely on something we’ve all seen: #hashtags. While hashtags may seem annoying to those who don’t use them, they’re incredibly useful in searching for information. Hashtags are a way to link similar terms together. Say it’s October and you’re throwing a Breast Cancer research fundraiser. Searching for #breastcancer or #breastcancerawareness can lead you to other users with similar goals. A Twitter search may lead you to more links and/or small pieces of information, while Instagram will show you pictures users have linked to that topic.

Pinterest: Pinterest has become a valuable resource for anyone planning a wedding, so it makes sense that it can help you plan your fundraiser. Users can create boards for certain topics, say Floral Inspirations or Amazing Invitations. They pin links with pictures to keep similar  information together. You can browse pins, boards, or pinners (users) to try to find inspiration for your own event. Create a board so you can keep all your event information in one place.

No matter what you choose to use, social media can easily become a rabbit hole where we lose track of time. I like to set a timer if I’m looking for specific information with a goal in mind. Be smart about search terms, try many out, and keep your information organised. Social media can be a fun and easy way to take your brainstorming to the next level.

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Watch This Space!

by admin on March 8, 2011

Who hosts the most fabulous events?

Is it you and your organisation? If not, it could be!

Starting soon, Ticket River and the Event Ticket Printing blog will be searching for stories just like yours from event planners all across the continent. We want to know what works, what doesn’t work, and how others can enjoy your success (or avoid your failures). Every week, we’ll work to feature one amazing party, festival, gathering, gala, fair, celebration, concert, performance: essentially, if you’re selling event tickets, we’d love to hear your story.

Interested in participating? Just drop us a note, courtesy of this blog, and tell us why your recent or upcoming event should stand as the model for the rest of the country. Whether it’s an unqualified triumph or an abject fiasco, let us know what you’ve learned, and what others can learn from your experience, and we might devote an entire post to you! We’ll also be contacting other Ticket River customers so you can learn even more about how to host an exceptional event.

Selected events will be profiled on this blog, along with links back to your own sites and any pictures you’d like to share. We’ll be interviewing customers to learn what they know and sharing that knowledge so our readers can plan for the future and fulfill their dreams by holding the top events, and featured organisations will receive some extra incentives to make their next event even better!

What’s good for you is good for us. Smooth events that run the way they’re planned keep everyone happy. Let’s share our knowledge and experience!

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Turn up the Heat

by admin on March 1, 2011

If the weather is cooling, why not plan your next event to start heating things up?

Selling Event Tickets is a cinch when you’ve planned an event that your supporters genuinely want to attend. It’s time to begin your preparations. First, of course, is the venue. Perhaps its time for a long stone hall with a fire roaring in a fireplace at one end. And what about the menu? Hot, savory soups, and juicy roasted meat tempt the palate at this time of year. Add the entertainment: a hot band to keep your guests moving.

Once you know what you mean to do, and when and where you mean to do it, you can begin generating excitement for the gathering with some advance publicity. Posters, Fliers, and Invitations all allow you to share the details with your mailing list or community. Choosing the perfect design helps sell the event, and adding your own images, such as logos or head shots, to your event collateral, helps to make it yours.

Choose a complete Event Kit and you can print Event Tickets, Raffle Tickets, and Drink Tickets that match your publicity materials. Such a lovely sense of completion ties your event together.

With the right details and the right advertisement, you can start selling Event Tickets. Create the event that people want to attend and you’ll have no difficulty selling those seats.

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A Year of Fabulous Events

by admin on February 1, 2011

Ticket Printing around the Calendar

Are you worried about attendance at your regular gatherings? Flagging interest in a meeting or party that occurs 4 or 6 or 12 times a year may reflect a dreadful sameness. If your guests feel that these events all run together, getting them to come out over and over again can get difficult.

The solution? Create the distinction of distinct events by assigning each one a specific theme and then printing Event Tickets, Invitations, and other products to announce the theme.

Some themes are easy, almost too easy. Your Christmas holiday party, is a no-brainer, and you’ll find many designs and ticket templates to sell it. But what if you gather together every month? You can choose a seasonal theme, working with holiday and meteorological conditions. Or, you can get more creative. Why not throw out the seasonal themes completely and think of the year in different terms?

Colour, for example. With so many beautiful Event Kits to choose from, you can print publicity products in a different colour every month. Coordinate by decorating your venue in that month’s colour, and then asking your guests to wear that colour. Imagine how lovely your pictures will be when everyone comes in blue, or green, or white! Members will look forward to expressing themselves, and seeing how others interpret the theme.

Other options, for which you’ll find plenty of matching Event Kits, could be sports, nature, or cities. Browse the design gallery at a large online ticket printing company and you’ll find plenty of ideas.

Planning the year out in advance allows you to create a year’s worth of thematic intent!

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Jazz it up!

by admin on January 20, 2011

Are you a starving artist or a struggling musician? If you’ve devoted your life to creative pursuit, it can often be difficult to shift gears and turn your attention to the making of money, but, no matter how much your music sustains you, you still need money to live. Independent artists who are in any part responsible for enticing fans to attend their concert can take a few simple steps to start selling more event tickets.

Consider this: if you have fans, they’re already interested in buying concert tickets. Your fans like you and want to hear you play. So, are you doing enough to give them what they need? The best motivation for true supporters to attend your shows is advance knowledge.

You don’t need an expensive advertisement campaign. Rather you need to focus your efforts. Those fans who wish to purchase event tickets to hear you play: where are they?

  • Record stores
  • Dance clubs
  • Concert Venues

Think about where they’re likely to be found, and invest a little money in some eye-catching Posters or Flyers. You’ll get the maximum return in tickets sold for the minimum investment. For a few dollars, you can reach hundreds of people.

More that likely, your fans are also on Facebook and Twitter. Are you? If you haven’t created a Facebook fan page and begun reaching out to your existing fan base while creating new listeners, go do that right now!

If you do have a fan page, make sure to communicate regularly, at least once a week, although once a day is better. Don’t overdo it, but do make sure to offer a few posts reminding people of upcoming concerts, letting them know when and where they can buy tickets, along with all the details about the upcoming concert. Some bands report that these Facebook posts are the number one motivator in selling concert tickets!

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Every Day It’s Getting Closer

by admin on December 18, 2010

Christmas is coming!

As a child, you anticipated the parties and presents. As an adult, you may find yourself overwhelmed with the details. Particularly if you’re selling tickets to a Christmas party, New Year’s celebration, or other seasonal event, you’re so busy talking to caterers, musicians, and professional Santas that actually selling those tickets takes a back seat to planning.

Yet, you must sell those Event Tickets if you hope to have a party. Here are some simply steps you can take to help generate more interest in your event and sell more tickets.

  • Print and mail Invitations (it’s not too late!).
  • Create an event page on Facebook. Ask guests to RSVP online.
  • Print and hang Flyers and Posters where potential guests may congregate/
  • Create a logo for the event, have it printed on Stickers, and distribute them everywhere.
  • Leak some of the exciting details to generate extra buzz for word-of-mouth advertising.
  • Using chalk, leave intriguing messages on sidewalks and walls.
  • Create a short video advertising your event. Post it online and share the link.

Creating a page with a unique URL dedicated just to your event helps you help your guests. It’s easy for you to share that link, and, as long as you include all the important details on your page, people will be able to learn everything they need to know about your party in one place.

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Don’t Scare the Money!

by admin on October 26, 2010

Are you selling as many Event Tickets as you could?

Nonprofit organisations often depend on successful charity events to balance their operating budget every year, and the success of your events depends on the connection you’ve made with your donors. Here are 3 mistakes that some groups make: ways to drive supporters away instead of keeping them close.

Too much data: Are you making your supporters work too hard? Rather than inundating everyone with every minute detail, to the point where your emails and newsletters become unreadable, keep your missives short and sweet. Choose a few heartwarming anecdotes rather than pages of numbers. Make the numbers available for those who want them, but use your regular communication to make people feel good about supporting you.

Just waiting: No matter how wonderful your website, you can’t sit back and wait for people to find it. Paid links aren’t necessarily the answer either. Your best bet is to go out and find your supporters. Research forums where like-minded people congregate and leave insightful and thought-provoking posts and comments, along with a link back to your main site.

Self-centered: You have definitive ideas about your mission, but if you’re fund raising, a little flexibility can make a world of difference. How can you reach out to your donors and let them make your mission their own? Let them own your charity: put the donor first so they really believe they are making a difference through their donations.

Don’t alienate your base! Keep them close, so that when you start selling Event Tickets to your upcoming charity gala, they’re ready to line up to show their support!

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New Life

by admin on July 6, 2010

Have you held the same annual event for years? Decades? If you can’t decide which is looking greyer, your decorations or your guest list, it could be time for rebranding. Finding clever ways to repackage your organisation’s old meeting can keep your current members engaged while helping you recruit new members. Done correctly, even an older group can draw the interest of a younger audience, ensuring continual success in its mission for some time to come.

Selling Event Tickets and raising donations keep your mission alive. If you’re not selling Event Tickets and raising donations, it’s time to try something new.

Your best bet for breathing fresh life into that old gathering is to try new things. Have you let the same catering hall for 20 years? Try a fun new venue. Local museums or zoos, for instance, often let space after hours, turning your event into something magical and lovely. What about the food? Perhaps there is a hot new caterer in town. The same goes for the musical entertainment. Just because you’ve always done things the same way doesn’t mean you have to keep doing them. There may be some vocal detractors who want to keep things the same, but look at your numbers. If attendance has declined year after year, perhaps you are giving those voices too much power. Shake it up and see if you don’t sell more tickets.

If you’re advertising the event in the same old way, using the old mailing list and a familiar design on the invitations, or only reaching out to active members through newsletters or phone trees, consider opening your group up to the possibilities of the modern world. Are you using email marketing, social networking, blogs, and forums to share your message? Why not? In the last 10 years, some extremely effective meetups for political and social action have been communicated only through text messages. Don’t be afraid to try something new and get the word out. Ticket sales don’t improve if no one knows about your event.

If all this seems scary, have no fear. Somewhere in your circle of acquaintances, there is a teenager who’s ready to help get you up to date. Or, you can use trend trackers to learn about popular food, music, and activity. Yahoo or Google can provide you with minute-by-minutes updates so you can learn about what’s cool without ever leaving your desk.

If your numbers are down, pick them up. If interest has dwindled, give it a shake. If you want to sell Event Tickets to a new market, try something new.

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If you’re not advertising Event Ticket sales on Facebook, you’re going to be left behind.

Odds are, your customers are using social networking, seamlessly intermingling their lives with those of their friends and their favorite businesses. Groups at the fore of technological savvy are offering their top customers special deals on-line, along with extras such as behind-the-scenes images, industry secrets, and amusing tidbits.

Creating your own Facebook page is a snap. All you need is an email address and a decent photograph. The site will prompt you to add all the information you need, including your brick-and-mortar address, the URL of your homepage, and other contact information. You can then make your page anything you want it to be. Consider what you have to offer potential customers, and put that information out there! Update at least once a day (but don’t update too many times a day, as that can get annoying). Keep your updates short, to the point, and interesting.

If you’re selling Event Tickets, you can offer tantalising details of the upcoming event, including photographs and even video footage. Audio files are a nice touch if your event will involve live music. Announce new acts as they’re booked, and let everyone know what your event will offer, so they can plan accordingly.

Facebook helps you advertise your page to other Facebook users, and you can send out mass emails to encourage your customers to “like” you. Don’t forget to add the link to your profile to your homepage and mailings. Let everyone know you’re on Facebook. If you’re selling Event Tickets online, you can easily add a link to your virtual box office to create extra impulse sales based on your status updates.

Create an online presence in a vibrant format and watch your Event Ticket sales soar!

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Grassroots Organisation

by admin on June 23, 2010

Whether your group has millions of supporters around the world or consists solely of you and your amazing html skills, your events, your ticket sales, and your success can benefit from the help of local activists who share your concern. Mobilisation of a grassroots surge can help you create events of greater interest to the public, sell more event tickets, and continue doing your work around the clock, even when you can’t personally stick around to supervise.

Step 1: Find your base.

Call a meeting. Advertise your intention in every place you imagine your supporters may be waiting for you. That will include local media outlets such as television, radio, magazines, and newspapers. You will also want to hang flyers and posters in relevant shops and public places, such as the library. And of course, you need a strong web presence: a website, along with a blog. Leave messages on others’ forums, and send email blasts if you can obtain useful mailing lists. Invitations sent via snail mail can also be effective, if you have a good list of addresses.

Step 2: Hear them out.

Once you’ve gathered local activists to your meeting, state your intentions and open the floor for discussion and suggestions. This is the heart of grassroots organisation. Your goal is to raise money for and awareness of your cause. Allow interested participants to take charge. If, for instance, you wish to raise $1000 for cancer research, introduce yourself, explain why you are interested, and ask people what sort of fundraiser they would like to support.

Step 3: Activate.

Having settled upon an event, you can begin planning. Let your grassroots army do the heavy lifting, and support them as much as you can. Be sure to involve local businesses and personalities as much as possible. This would include hiring caterers from your town, using local venues, asking local bands to play or local celebrities to speak. Your grassroots movement is much more likely to identify with your efforts if they can see its local appeal.

Step 4: Sell that event.

Once planned, everyone can start selling event tickets. If you’ve made an effort to create a truly homegrown event, you’ll sell more tickets. Even those who aren’t invested in your charity will want to participate in a big community event. Print your own event tickets online to save money, then let your volunteers sell tickets to friends, family, neighbors, and strangers. Ask local businesses if they would be willing to sell tickets through their shops. You can also sell tickets online, through your own website, or through a site like TicketRiver.com.

Step 5: Don’t lose your momentum.

If you’ve carried off one big event, keep that grassroots army in motion. Let them keep planning and executing the events they want to see! If your organisation works from the ground up, you can create a vibrant movement, accomplish your goals, and bring people together for a good cause.

Your supporters are out there, waiting for you to engage them. Go find them!

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