Raise Money Before the Big Day

by admin on March 25, 2014

Fundraising and event planning can be stressful, but very, very rewarding. If you have an event coming up and you want to get a jump start on your fundraising goal, get creative! Raise money before the event so guests won’t feel like they have to give when they’re at your event, having a good time.

Here are a few suggestions.

Text a Donation: Many charities have worked with phone companies to set up special texting services that raise money for your organisation. Send out an email or facebook blast a few days before the event. Encourage guests to text the provided number to donate a small amount ($5-15). The price for the service is minimal, the charge shows up on the guests’ phone bill, and it takes less than a minute!

You can even keep it going at the event. Announce during the event that you’d like to raise a certain amount in the next 10 minutes, give your guests the number, and watch them reach for their phones!

Online Auction: Are you hosting an auction or raffle? Post the items online so donors can browse the selection and see what others are bidding. Announce certain items via social media to get your guests talking about the auction. Anticipation for the items will build in the days leading up to the event, leading to higher donations, with a final rally for bids at the actual event.

Start a Social Media Campaign: Encourage supporters to use social media to spread the word about your upcoming event. Promote last minute tickets sales by sharing links on Facebook, and offer free tickets to one lucky person who likes, shares, or comments on your link. Create a fun hashtag for guests to use on Twitter and Instagram. Tell guests to take a picture of their event ticket or invitation and post it on Instagram. Suggest that your guests bring a +1 (partner or friend) to your event on Google+.

Don’t pressure yourself to reach your entire fundraising goal at your event. Your guests want to have a great time while supporting your charity. Encouraging early donations can take that pressure off during the event so you can truly celebrate your work and your supporters. Have fun and raise that money!

 

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Setting Event Goals for the New Year

by admin on January 12, 2014

Events can be a great way to engage your supporters, raise a ton of money, and have loads of fun at the same time. They can also be a lot of work. You need to get the right venue, good food, music, your donors … and you have to make it stand out from the rest. But if you put in the work, you can get great returns for your organisation.

Choose the Events That Will Draw a Crowd

Often an organisation will have a big fundraising event each year, with a few smaller events throughout the year. Will your donors attend a black tie affair? Or are they into something more casual, like an afternoon garden party? Do you have a younger set of donors who might like an evening with some local bands?

Get out your calendar for the year and start picking dates. If other organisations around town have annual fundraisers, pencil those into the calendar. Also think about big sporting events and holidays. You won’t be able to get everyone at your event, but if you avoid peak times, you may find yourself with a bigger crowd.

Set Your Financial Goals

Considering the time and effort put into planning events, you certainly want them to raise loads of money for your group. Here are a few considerations when thinking about budget.

  • What is your organisation’s overall fundraising goal? How much of that will be raised by events? The largest event should bring in the most money and your donors know that.

  • How much will your donors pay for a ticket? How much of their ticket purchase go towards the charity?

  • Will you have a big pitch for more donations at the event? Or will your donors want a raffle and the chance to win?

  • Will all of your events have the goal of fundraising? Sometimes, it’s nice to be invited to an event and not be asked for money. Try to have at least one friendraising event per year…to show your appreciation and relax with your supporters.

Pick A Theme

Now that you know how many events you want, when they will be, and their goals, it’s time to get creative! You could have separate, distinct themes for each of your events, or commit to one fun theme to run the entire year. We can help you design the right tickets, posters, and flyers that will draw attention. Have fun and bring in those donations!

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ANZAC Day 2013: Commemoration Events Held Across the Nation

One of Australia and New Zealand’s most important national occurrences, ANZAC (Australia and New Zealand Army Corps) Day will be observed across the nation on 25 April. Parades and commemoration services will be held all over the country (and throughout the world) to honour the soldiers who’ve fought to defend their countries, and recognise the sacrifices they’ve made.

The 25th of April was first named ANZAC Day in the year 1916, and that year a range of ceremonies took place the world over, including services in Australia, a march in London, and sports day in the Australian camp in Egypt.

ANZAC Day marks the anniversary of the initial major military action fought by New Zealand and Australian forces in World War I.

A Short History of ANZAC Day

In 1915, Australian and New Zealand soldiers joined the allied forces in an attempt to overtake the Gallipoli peninsula, with the overall objective to capture Constantinople, which was at the time the capital of the Ottoman Empire and a German ally.

After eight months of fighting, at the end of 1915, the allied troops were evacuated. Unfortunately, however, they had suffered many casualties. Thousands of soldiers had been killed, and once news reached home, 25 April soon became the day that Australians commemorated the sacrifice of those who died during the war.

Once World War II had come and past, ANZAC Day became the day to remember the lives of the soldiers who died in that war as well.

Today ANZAC Day is nationally commemorated in two ways: dawn services are held across Australia, and formal ceremonies are held at war memorials around the country.

Nationwide ANZAC Day Events

We’ve got a list of commemorative services and events taking place locally to help you join in the observation of this national day of remembrance. Click on the links below for more information.

St Mary’s in New South Wales

2013 ANZAC Day Dawn Service in Melbourne

Brisbane ANZAC Day Parade 2013

2013 ANZAC Day Dawn Service in Sydney

Canberra’s ANZAC Day Services

ANZAC Day Services around Tasmania

2013 ANZAC Day Dawn Service in Broome

New Zealand 2013 ANZAC Day Commemorations

And if none of those events are close enough for you make it with family or friends, don’t despair. You can always hold your own commemorative service with the people you’re closest with, and pay tribute to the troops we’ve lost in war over the last 100 years.

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Formula 1® Rolex Grand Prix Hits Australia 14 March – 17 March 2013

Gentlemen (and women), start your engines! If you’re a racing fan in Australia, one of the most exciting events of the year is soon to come your way. Starting 14 March, Melbourne’s fabulous Albert Park will become home to the first leg of this year’s Formula One World Championship™ season.

Local fans have a lot to look forward to with two well-known Aussies, Mark Webber and Daniel Ricciardo, lined up against each other for the second consecutive year.

Not only that, but with more than four Formula One World Champions™ listed on the track, this event will no doubt be very exciting start to the racing season.

Breakfast with the Stars

Just one of many events that will take place during this action-packed weekend, the exclusive Grand Prix Breakfast will be hosted Saturday the 16th at one of Melbourne’s chicest venues, the Crown Palladium.

This brand new 2013 event will feature notable appearances from special guests in motorsport and racing, like Kimi Räikkönen, Jenson Button and Sergio Perez. You’ll also be captivated by performances from popular names in entertainment, like Ricki-Lee Coulter and Aussie Legend Jimmy Barnes.

And if that’s not enough to feed your fancy, you can relish in performances by Cirque du Soleil’s Australian tour of OVO.

Buy a premium ticket to this event, and you’ll get the incredible chance to have one of the top names in motorsport to join you at your table.

Tickets, Get Your Tickets!

Ticket buyers have the option of purchasing a four-day pass as well as individual, daily passes. Not only is this convenient for the fans, but you can even attend the event on Thursday for FREE!

See the Total Oil International Sports Cars Qualifying Session and the Mazda 6 Celebrity Challenge Qualifying Session, in addition to numerous practice sessions, at absolutely no charge to you. Does it get any better than that?

It certainly could! If you can get in free on Thursday the 14th, why not celebrate the money you saved by hosting your own motorsport get together?

Instead of dishing out a pretty penny to buy day-passes, find some low cost event tickets and host your own race-viewing event on Friday, Saturday, or Sunday.

You could have it at the local pub, in your own home, or anywhere there’s a telly big enough for all your friends to see the racecars zooming, and loud enough to hear the engines revving.

 

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Before You Sell Event Tickets

by admin on March 20, 2012

Lately, we’ve been talking to musicians and performers around the world to learn more about what works for event ticket sales and we discovered a few things. No group is too small or too new to hold a successful event. All it takes is a a little determination, a little dedication, and a not-unreasonable amount of work.

Are you working for a popular cause?

Fundraisers seeking to raise awareness and money for legitimate causes can usually count on good event sales as long as they know how to stay in touch with their base and find a way to put a human face on the cause. For instance, if you’ve been inspired to raise money for literacy in honor of a deceased love one, you’ll want to publicize your event by personalizing it as a memorial. Let the story be known: how your loved one inspired you to this cause, how their life was dedicated to it. Name your charity after your loved one. Brand it with their picture. Your fans will be inspired to help while they see you keeping the memory alive.

If your event is in aid of a school or sport team, remind your supporters who they’re helping! Use images of kids in uniforms if at all possible: this combination seems to be a great draw for any kind of sales. If you haven’t got uniforms, matching T-shirts help provide a great look of cohesion. Take it to the next level: bring those kids in their matching outfits around with you while you sell event tickets or publicize your message.

When your organisation is well-known, you can depend on recognisable brands. But if you’re a new group, you’ll want to create that brand. If you can create a logo, that will help tag your message. Even if you haven’t got a logo, an interesting event name can help create word-of-mouth buzz. Keep using your event name and your group name in your messages. Make sure you’re searchable online. Let everyone know what you stand for, whether it’s fighting cancer, playing rock and roll, or offering kids a safe space to play video games.

Keep working to spread your message, and you’ll find it much easier to start selling your event tickets.

 

 

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Behind the Ticket Sales: The Days and Minutes before the Event

In last week’s post, we discussed all the planning that goes into creating a memorable primary school fete. By this point, you know what you’re going to do. Once all the plans for your big school fete are in place, all you’ve got to do is ensure that everything is executed smoothly.

Step 5: Lend a Hand?

The Fete Planning Committee has likely already taken on many roles. Now you need to reach out for more volunteers to keep the days’ events flowing. Make a list of all the jobs that need to be filled—stall roster, floating roster, ticket sellers—and begin to circulate a sign-up sheet, asking parents and other supporters to volunteer an hour or two of their time.

The important thing is to ask everyone personally to help. It’s harder to say no to an individual, even if they’re on the phone, than it is to a newsletter or email. Contact every parent and explain that you’re asking for a very small time commitment. Pair experienced volunteers with new ones, and don’t give anyone more work than they can handle. Their volunteer experience should be fun and rewarding.

Step 6: The Clock is Ticking

The day before the fete, get into motion. Here’s a short checklist of things to be done in the hours before the fete begins:

  • Mark out the site with spray paint or chalk
  • Set up tables and chairs, stalls and tents
  • Electrician set ups any needed electrical cables
  • Operators may wish to set up rides in advance
  • Designate a central station for children to drop off cakes
  • Collect float and change from the bank and store securely
  • Volunteer can sleep at the site for overnight security

Now you’re ready! You’ll likely spend a great deal of time the day before the fete running about with the vague feeling that you’ve forgotten something, and that you’ll never finish in time, but, if you have done your planning and created a fete committee on whom you can count, this surely will not happen!

Next Week: It’s Fete Day!

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Planning, Ticket Sales, Execution, and Success for School Fundraisers

A seasonal school fete may be a longstanding tradition in your community, or perhaps your school has never attempted this popular event. Either way, count on positive feedback from the students when you announce that you’ll be selling tickets to the festival of the year.

More than any other school fundraising event, your fete for education requires long and careful planning, but the payoff can be tremendous. Imagine creating an event to which you’ll sell hundreds of event tickets, along with ride tickets, game tickets, food tickets, drink tickets, translating into much needed funds for the organisation, along with hundreds of happy children.

Doing it right takes months of planning, so begin now and ensure a smooth and well-organised fete.

Step 1: All Aboard!

You can’t do it alone. Find like-minded individuals who are willing to commit the time and energy amongst the P&C. You’ll need to work closely with the Parents & Citizens Association, naturally, but you’ll need to form a Fete Committee to look after the details.

Make sure that all the participants are aware of the level of commitment required and able to stick with you through to the end. Let them know what will be expected and listen when they tell you what they are able to contribute.

What details are required to start?

Your Goal: Everyone on the committee should agree on certain aspects of the plan. How much money do you wish to earn, where will that money go once you have it, and what message do you wish to spread about your school through the medium of the fete?
The Date: Find out what other major events might be going on each weekend, including sporting events, fetes at other schools, or large community celebrations. Many people like to hold their fetes in May, but consider how much more interest you will get if you choose an unusual time in which nothing else is going on.
A Theme: Have some creative fun, taking into account the interests of your students. Do they love animals? Fantasy novels? Music? Sports? It can be nice to let the children choose the theme (from a list of appropriate topics that you’ve generated in advance) with a secret ballot.

Step 2: Division of Labour

Everyone should have a role to play. It keeps people from stepping on one another’s feet, and ensures that certain jobs aren’t forgotten. The three people who are willing to make the biggest commitment should be responsible for the biggest jobs:

Fete Convenor to act as chair, liason, and mediator
Fete Secretary to document decisions and complete the handover book
Fete Treasurer to handle money and keep accurate financial records

Beyond that, you’ll have to take account of how many volunteers you have, and what work needs to be done. Some suggestions for committees:

• Set up
• Clean up
• Security
• First aid
• Hiring
• Publicity
• Photography
• Entertainment

As soon as your crew has their marching orders, create a directory with names, jobs, phone numbers, and emails to facilitate communication.

Next week: Details, Details

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A dollar amount

by admin on March 15, 2011

What makes a charity fund raiser successful?

You want to reach your target and earn enough money to justify the cost of the event, of course, but there’s more to it than that. Many organisations find that their supporters are happy to purchase an event ticket at a price of $100 or more to attend an evening in support of a cause they truly support, but with that event ticket comes certain expectations. While your guests want to help you with their donation, they want a degree of luxury in return!

Choice of venue is imperative. Upscale and unusual locales help justify the price of entry, but you can also spend less if you are creative and willing to decorate and cart in amenities. Consider fun spaces:

  • Museums
  • Zoos (if there is sufficient space, so dinner is not marred with animal smells)
  • Parks
  • Very fine homes (if you can find a wealthy supporter willing to host)

Consider the members of your group. What sort of thing would amuse or intrigue them? Might any of them has possession of a large space you could transform for a single evening. A truly unusual venue will help you sell more tickets to the event. A space usually off-limits to the public may gain you new supporters who are willing to but tickets simply to see backstage, behind-the-scenes, or into a usually secret building.

As for food and entertainment, not for profit organisations can often find people to donate upscale experiences. Once again, to justify the price of admission, you want truly scrumptious meals and talented musician. If your supporters are not prone to dancing, perhaps a comedian would be willing to serve as an emcee and keep the night lively.

Of course, while you do hope to earn a certain amount from ticket sales, you’ll want to make your event a real success with multiple options for donating. A cash bar is one way to earn more money, but an open bar can be even more effective if paired with other events:

  • Silent auction
  • Prize draw
  • Casino night
  • Carnival games

Once again, it’s important to know your group. Will publicly praising big spenders motivate others to up their donation? Will they enjoy fun and games in exchange for their money, or would they prefer an honest, intelligent, and heartfelt plea (perhaps a Power Point presentation highlighting your work, with moving images of whatever you wish to help) to write an additional check?

Create an appropriate atmosphere for your guests and start printing tickets to your next charity fundraising success.

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Watch This Space!

by admin on March 8, 2011

Who hosts the most fabulous events?

Is it you and your organisation? If not, it could be!

Starting soon, Ticket River and the Event Ticket Printing blog will be searching for stories just like yours from event planners all across the continent. We want to know what works, what doesn’t work, and how others can enjoy your success (or avoid your failures). Every week, we’ll work to feature one amazing party, festival, gathering, gala, fair, celebration, concert, performance: essentially, if you’re selling event tickets, we’d love to hear your story.

Interested in participating? Just drop us a note, courtesy of this blog, and tell us why your recent or upcoming event should stand as the model for the rest of the country. Whether it’s an unqualified triumph or an abject fiasco, let us know what you’ve learned, and what others can learn from your experience, and we might devote an entire post to you! We’ll also be contacting other Ticket River customers so you can learn even more about how to host an exceptional event.

Selected events will be profiled on this blog, along with links back to your own sites and any pictures you’d like to share. We’ll be interviewing customers to learn what they know and sharing that knowledge so our readers can plan for the future and fulfill their dreams by holding the top events, and featured organisations will receive some extra incentives to make their next event even better!

What’s good for you is good for us. Smooth events that run the way they’re planned keep everyone happy. Let’s share our knowledge and experience!

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Turn up the Heat

by admin on March 1, 2011

If the weather is cooling, why not plan your next event to start heating things up?

Selling Event Tickets is a cinch when you’ve planned an event that your supporters genuinely want to attend. It’s time to begin your preparations. First, of course, is the venue. Perhaps its time for a long stone hall with a fire roaring in a fireplace at one end. And what about the menu? Hot, savory soups, and juicy roasted meat tempt the palate at this time of year. Add the entertainment: a hot band to keep your guests moving.

Once you know what you mean to do, and when and where you mean to do it, you can begin generating excitement for the gathering with some advance publicity. Posters, Fliers, and Invitations all allow you to share the details with your mailing list or community. Choosing the perfect design helps sell the event, and adding your own images, such as logos or head shots, to your event collateral, helps to make it yours.

Choose a complete Event Kit and you can print Event Tickets, Raffle Tickets, and Drink Tickets that match your publicity materials. Such a lovely sense of completion ties your event together.

With the right details and the right advertisement, you can start selling Event Tickets. Create the event that people want to attend and you’ll have no difficulty selling those seats.

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