Raise Money Before the Big Day

by admin on March 25, 2014

Fundraising and event planning can be stressful, but very, very rewarding. If you have an event coming up and you want to get a jump start on your fundraising goal, get creative! Raise money before the event so guests won’t feel like they have to give when they’re at your event, having a good time.

Here are a few suggestions.

Text a Donation: Many charities have worked with phone companies to set up special texting services that raise money for your organisation. Send out an email or facebook blast a few days before the event. Encourage guests to text the provided number to donate a small amount ($5-15). The price for the service is minimal, the charge shows up on the guests’ phone bill, and it takes less than a minute!

You can even keep it going at the event. Announce during the event that you’d like to raise a certain amount in the next 10 minutes, give your guests the number, and watch them reach for their phones!

Online Auction: Are you hosting an auction or raffle? Post the items online so donors can browse the selection and see what others are bidding. Announce certain items via social media to get your guests talking about the auction. Anticipation for the items will build in the days leading up to the event, leading to higher donations, with a final rally for bids at the actual event.

Start a Social Media Campaign: Encourage supporters to use social media to spread the word about your upcoming event. Promote last minute tickets sales by sharing links on Facebook, and offer free tickets to one lucky person who likes, shares, or comments on your link. Create a fun hashtag for guests to use on Twitter and Instagram. Tell guests to take a picture of their event ticket or invitation and post it on Instagram. Suggest that your guests bring a +1 (partner or friend) to your event on Google+.

Don’t pressure yourself to reach your entire fundraising goal at your event. Your guests want to have a great time while supporting your charity. Encouraging early donations can take that pressure off during the event so you can truly celebrate your work and your supporters. Have fun and raise that money!


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