When you’re planning your event, do you plan on making it easy for your guests to obtain their tickets?

After you’ve dealt with the venue, the band, the caterer, the florist, the marketing, and the mailing list, are you making it difficult for potential attendees to actually purchase Event Tickets? Of course, not every organisation has its own dedicated box office, but that’s no reason to make it hard on your supporters. If Event Tickets are only available through snail mail, or at club meetings, during a limited number of hours during the business week, or, worst of all, only at the door, you may be missing out on powerful advance ticket sales.

Modern event organizers use all the tools at their disposal. Sell Event Tickets:

• Through their own website (leaving links all over the web to direct customers back to the right URL)
• On an online ticket sale site
• At local businesses
• In conjunction with other types of sales (by joining forces with a box office or other business)
• Door to door, over the phone, and through other types of direct contact
• At festivals and other events where interested parties will be present

Don’t forget to set yourself up to accept any type of payment. If you can only handle cash, you may be losing out: some customer may truly want to purchase tickets to your event but be limited to paying by credit card, debit card, or personal cheque. If you can’t accept these payments, you could lose a sale! Isn’t the small fee you may pay a credit card company worth the extra sales? Offering multiple ways to purchase tickets lets you make multiple sales.

Advance ticket sales help you maintain your peace of mind. If you can sell your quota of tickets before the doors open, gate sales are simply gravy. If you only sell Event Tickets on the day of your event, you may find yourself worrying about how many people will attend when you have more important things to worry about, like running your event!