Live theatre is still around. You know it, I know it, but does your community know it? Depending on how you’re marketing your local troupe or community theatre, your publicity may be going under the radar of the public, resulting in lower ticket sales at your box office. You need a combination of old methods and new devices to truly market performance art. Your audience is out there; you simply need to ensure they can find you before you start selling them Event Tickets.

Selling Event Tickets is a major concern for the vitality of your theatre. Properly pricing your Event Tickets is important. In a bad economy, consumers are looking for inexpensive escapes, and your play or performance can provide that. Consider offering pricing tiers: charging less for less-desirable seats; offering student, senior, and military discounts; or find a partner and sponsor who will help you create a deal wherein you sell discount seats if customers buy your partner’s product.

Don’t forget social networking and online marketing. Your fans are online, and you should have a Facebook page, a website (with online box office), an email newsletter, and a blog. Use these forums to communicate with theatre lovers, offer special deals, and create a virtual community around your theatre. Hanging Posters about town or taking out an ad in the local paper may still garner some attention, but a strong online presence is the best way to capture the minds and hearts of the younger generation. The best thing about the Internet is that you can turn it into almost anything you want it to be. How are you going to sell more theatre tickets?