The well-organised organiser has all the data at her fingertips! How many tickets are available? How many have sold? How many remain? What percentage of those who bought tickets actually attended? You need this information:

• For tax purposes
• For general bookkeeping
• To determine the success of your event
• To determine the efficacy of your publicity
• To plan future events

When you print your own Event Tickets online, it’s easy to keep track. Safe, secure, individual numbering on the body of the Event Ticket as well as on the ticket stub takes you halfway there. You determine the run of numbers available, and basic mathematics takes care of the rest.

For General Admission or festival seating, your box office can sell sequentially. A glance at the lowest available ticket number can instantly tell you how many you’ve sold and how many are left. Even if you employ a team of sales professionals or volunteers, assigned individuals a particular run of numbers allows them to make their own calculations.

At the door, be sure to tear off the perforated ticket stubs. You can count them later to determine how many people attended. If you’ve kept really clever records, you can match ticket numbers to supporters’ names and learn who precisely was there, and, by elimination, who paid the entry fee and then stayed home!