Setting Event Goals for the New Year

by admin on January 12, 2014

Events can be a great way to engage your supporters, raise a ton of money, and have loads of fun at the same time. They can also be a lot of work. You need to get the right venue, good food, music, your donors … and you have to make it stand out from the rest. But if you put in the work, you can get great returns for your organisation.

Choose the Events That Will Draw a Crowd

Often an organisation will have a big fundraising event each year, with a few smaller events throughout the year. Will your donors attend a black tie affair? Or are they into something more casual, like an afternoon garden party? Do you have a younger set of donors who might like an evening with some local bands?

Get out your calendar for the year and start picking dates. If other organisations around town have annual fundraisers, pencil those into the calendar. Also think about big sporting events and holidays. You won’t be able to get everyone at your event, but if you avoid peak times, you may find yourself with a bigger crowd.

Set Your Financial Goals

Considering the time and effort put into planning events, you certainly want them to raise loads of money for your group. Here are a few considerations when thinking about budget.

  • What is your organisation’s overall fundraising goal? How much of that will be raised by events? The largest event should bring in the most money and your donors know that.

  • How much will your donors pay for a ticket? How much of their ticket purchase go towards the charity?

  • Will you have a big pitch for more donations at the event? Or will your donors want a raffle and the chance to win?

  • Will all of your events have the goal of fundraising? Sometimes, it’s nice to be invited to an event and not be asked for money. Try to have at least one friendraising event per year…to show your appreciation and relax with your supporters.

Pick A Theme

Now that you know how many events you want, when they will be, and their goals, it’s time to get creative! You could have separate, distinct themes for each of your events, or commit to one fun theme to run the entire year. We can help you design the right tickets, posters, and flyers that will draw attention. Have fun and bring in those donations!

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Don’t Scare the Money!

by admin on October 26, 2010

Are you selling as many Event Tickets as you could?

Nonprofit organisations often depend on successful charity events to balance their operating budget every year, and the success of your events depends on the connection you’ve made with your donors. Here are 3 mistakes that some groups make: ways to drive supporters away instead of keeping them close.

Too much data: Are you making your supporters work too hard? Rather than inundating everyone with every minute detail, to the point where your emails and newsletters become unreadable, keep your missives short and sweet. Choose a few heartwarming anecdotes rather than pages of numbers. Make the numbers available for those who want them, but use your regular communication to make people feel good about supporting you.

Just waiting: No matter how wonderful your website, you can’t sit back and wait for people to find it. Paid links aren’t necessarily the answer either. Your best bet is to go out and find your supporters. Research forums where like-minded people congregate and leave insightful and thought-provoking posts and comments, along with a link back to your main site.

Self-centered: You have definitive ideas about your mission, but if you’re fund raising, a little flexibility can make a world of difference. How can you reach out to your donors and let them make your mission their own? Let them own your charity: put the donor first so they really believe they are making a difference through their donations.

Don’t alienate your base! Keep them close, so that when you start selling Event Tickets to your upcoming charity gala, they’re ready to line up to show their support!

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If you’re not advertising Event Ticket sales on Facebook, you’re going to be left behind.

Odds are, your customers are using social networking, seamlessly intermingling their lives with those of their friends and their favorite businesses. Groups at the fore of technological savvy are offering their top customers special deals on-line, along with extras such as behind-the-scenes images, industry secrets, and amusing tidbits.

Creating your own Facebook page is a snap. All you need is an email address and a decent photograph. The site will prompt you to add all the information you need, including your brick-and-mortar address, the URL of your homepage, and other contact information. You can then make your page anything you want it to be. Consider what you have to offer potential customers, and put that information out there! Update at least once a day (but don’t update too many times a day, as that can get annoying). Keep your updates short, to the point, and interesting.

If you’re selling Event Tickets, you can offer tantalising details of the upcoming event, including photographs and even video footage. Audio files are a nice touch if your event will involve live music. Announce new acts as they’re booked, and let everyone know what your event will offer, so they can plan accordingly.

Facebook helps you advertise your page to other Facebook users, and you can send out mass emails to encourage your customers to “like” you. Don’t forget to add the link to your profile to your homepage and mailings. Let everyone know you’re on Facebook. If you’re selling Event Tickets online, you can easily add a link to your virtual box office to create extra impulse sales based on your status updates.

Create an online presence in a vibrant format and watch your Event Ticket sales soar!

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The Greenest You’ve Been

by admin on June 3, 2010

More people than ever are actively concerned with their impact on the environment, and that presents you, the event planner, with a unique opportunity. You can do you part to help the planet and add an extra dimension of appeal to your festival, meeting, party, or event, by creating a green focus. It’s not that hard, and it could help your event ticket sales!

Don’t Buy Garbage!

One of the easiest things anyone can do for the environment, whether they’re planning a 5000 person affair or staying home by themselves, is to reduce or eliminate dependence on disposable plastic items. Every year, about 250 billion pounds of plastic pellets are produced, and every year, we throw a vast amount of that plastic into the trash. Even recycling takes energy, but you can reduce your event’s impact. Instead of small plastic water bottles, consider large vessels. Don’t use disposible plastic utensils, cups, or plates. If you can’t afford the real thing, find alternatives: paper cups and plates instead of Styrofoam, paper cutlery instead of plastic (yes, this exists, and it’s typically stronger than the plastic cutlery).

Printing Friendly Tickets

Consider your printing needs. Many upscale printers do not use recycled paper because it decreases the quality of the product, but you may be able to find a printer that does offer a source of recycled paper. If you can’t find the right printer, perhaps you can choose a lower print quality and print your own event tickets on any paper you choose. Or, see if you can’t find a printer that uses renewable energy sources or other environmentally friendly practices.

The Source of Your Power

The same goes for your venue. Many businesses now proudly announce that they are powered, in part or in total, by alternative and sustainable energy sources: solar, wind, hydroelectric, or geothermal, depending on what part of the country you live in. Ask around! If you find the right venue, one that shares your concern for the environment, let people know.

Do all that you can to green your event and you may sell more tickets to those impressed by your commitment. You can feel good about the steps you’ve taken and you can announce to the world that you, your organization, and your event, are pro planet Earth!

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That’s Funny: Your Comedy Event

by admin on May 18, 2010

It’s no laughing matter. Times are tough and fundraising is not as simple as it once was. What do people crave in difficult economic times? Entertainment! And what’s the best entertainment for helping your supporters forget their troubles? Laughter, of course.

You can organise a comedy event with very little capital, especially if your group already has a space where you can set up chairs. Find young and hungry comics by searching the Internet, asking your friends and neighbors if they know any aspiring comedians, or sticking up Flyers in places like magic shops. Unknown comics will most likely be willing to work for free, their reward being a little exposure, the joy of helping your group, and perhaps a cup of tea.

Once you’ve arranged even a small part of the line-up, you can start selling Event Tickets. The publicity surrounding your sales campaign may even attract more funny people willing to get up on stage and act silly for a ten-minute set. Even if they’re not very good, there will always be another jokester waiting in the wings, trying to wring every last laugh out of your audience.

Laughter engenders goodwill. If selling Event Tickets doesn’t earn you enough money, the end of the show is the perfect time to make one more impassioned plea for charitable donations. People are much more generous when they’re in a good mood. All you have to do is find a few funny people to put them there.

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Print Love

by admin on February 9, 2010

The history of printing is pretty fascinating, if you think about it. From the ancient art of creating inks and paints, to later developments with wood blocks and then, later, the movable type printing press, we’ve come to moment in time when an art that was once the province of only the wealthiest and most educated is available to the masses. Anyone with a computer can produce professional-looking materials at home.

For a little more money, anyone with a computer can hire a professional company to create perfect print products to suit any needs. If your need is publicity, Ticket River is the place to go. Today’s technology takes all the guesswork out of the process. All you need do is enter your event details into a ticket template. Your Event Ticket will immediately be rendered as a ticket proof, and as soon as you sign off on that proof, your Event Tickets and other print products go into production.

There’s no messing with toner, worrying about paper jams, and fussing with layout. Everything is done for you, usually within twenty-four hours of your order. Within days, your beautiful, full-colour, high resolution Event Tickets are delivered to your door, along with any matching Posters, Invitations, or other elements of the Event Kit you may desire.

Live large in the twenty-first century! Take full advantage of the remarkable technology available to you and your organisation! Print your own Event Kits and let the culmination of history propel your group forward!

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In Living Colour

by admin on January 7, 2010

We tend to take colour for granted.

A hundred years ago, colour printing was a novelty, and the Victorians kept scrapbooks simply to delight in the profusion of tones and hues made possible by various printing processes. Today, we are almost overwhelmed with colour printing, as hundreds of companies attempt to arrest our attention with the spectacle of eye-catching colour.

Colour communicates emotion, and when you choose stunning, full-colour designs, you too can catch your audience’s eye and draw them toward your cause.

  • Red indicates passion, heat, immediacy, and danger. It’s the colour most likely to cause a visceral response in your audience.
  • Orange and Yellow are active colours, which stir the mind and agitate the senses. Use these colours to grab people and shake them into motion.
  • Green is the colour to which the human eye is most sensitive. It’s often indicative of environmental or financial ideas.
  • Blue is a soothing colour, reminiscent of warm waters and cloudless skies. It is the colour of relaxation and communicates a sense of calm.
  • Purple is the colour of royalty, a noble colour. For most of history, it was a difficult, expensive colour to replicate, and thus reminds of us of luxury.

Let the full power of the rainbow guide you as you begin to choose a theme for your event. Print your Event Tickets in bold colour that expresses the true spirit of your organisation.

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Happy New Year!

by admin on December 30, 2009

Another year has ended but there are still a few memories left to make in 2009. As you think back to all the wonderful events you attended, planned, or publicised, you are most likely mulling over your warmest memories while mentally considering how to improve your events in the future

If you’ve chosen to print your own Event Kits, you may be organising your souvenirs: filing beautiful printed Invitations, Event Tickets, and other memorabilia in your scrap book. You may already be considering which designs or products you would like to make use of in 2010, thinking about what worked and what didn’t, what you will do differently, and what you want to stay the same.

If your big end-of-the-year celebration was a Christmas party, you may still be clearing away the ribbons and bows. If your big end-of-the-year celebration is to be a New Year’s Eve party, you may be engaged with those frantic, last-minute details. Have you confirmed your guest list with the caterer? Have you finalised arrangements with the florist? Do you remember where you stored the Drink Tickets and Raffle Tickets you will be selling on the 31st?

Whether you choose to usher in 2010 with a big bang, a big orchestra, and a big celebration, or a little whimper of happiness as you settle in with your family for a quiet evening at home, Ticket River wishes you the very best, and may all your days be filled with the finest events, large or small.

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